In December 2019 I won the competition for the 10th anniversary of Germanys “Walflüsterer” (Whale Whisperer) program in collaboration with the Tourism Board of the Dominican Republic. I spent the whole month of February 2020 in this beautiful country. For the first week, I was traveling around the most beautiful places with the Tourism Board, creating photo, video and blogging material.
During the following three weeks I stayed in Samaná Bay, taking photos and videos of the Whale Migration and helping out the local conservation organization CEBSE, raising awareness of environmental issues and sharing every single experiences on Social Media.
The content was shared via the channels of the Dominican Republic, the Whale Program and my personal Instagram. You can find more information and articles on Walfluesterer.de and the Instagram and Facebook channels @walfluesterer.
All in all, 67.978 people have been watching my journey during the program, resulting in a 23% increase of followers on their Facebook, and a 50% increase of followers on their Instagram account. During the whole time, I also regularly shared my experiences on interviews with the German radio station “Antenne Frankfurt”. The program got awarded as “Best Radio Campaign” of the Frankfurt Radio Group in March.
ClientTourism Dominican RepublicServicesSocial Media, Content ProductionYear2020Linkwalfluesterer.de